GRADEK MARKETING
Helping You Find Your Angle
SERVICES & CAPABILITIES
By turning the complex into simple, we help build marketing programs that stand out, and drive your business.
GO-TO-MARKET STRATEGY
Identify and capture new and emerging opportunities for growth
Market intelligence
Annual and multi-year strategic planning
Competitive positioning
New product launch plans
Industry marketing programs
Partner/customer marketing framework
AUDIENCE INSIGHTS
Go beyond the research to the insights that inform successful programs
Audience segmentation
Buyer personas
Buyer journey touchpoint mapping
Sales & marketing playbooks
MARKETING PLANNING
Simplify and prioritize marketing efforts to maximize returns
Strategic planning
Messaging/positioning framework
Media strategy
Digital marketing planning and execution
CONTENT MARKETING
Focus on the content that matters to your customers
Thought leadership programs
Content assessments
Content strategy playbooks
Customer/partner storytelling
Content marketing operations
Virtual event strategy
Multi-channel nurture programs
START-UP MARKETING SERVICES
Partner with a professional to help your business take off
Marketing planning & execution
Web strategy and creation
Search engine marketing
Collateral and sales materials
CRM and marketing automation
Investor pitch consulting
SERVICES BEST-PRACTICE CONSULTATION
Build or refine your in-house team to amp up your marketing programs
Cross-functional execution models
Brief creation
Content marketing framework
Analytics and reporting
Account service training
Our process always begins with identifying the problem to be solved and mapping the best approach to finding innovative solutions for overcoming blockers and navigating toward success.
ABOUT US
The Gradek Marketing approach combines proven marketing strategies and innovative execution to help you solve your unique business problems with solid action plans to drive growth. For over two decades, clients have looked to me for guidance in identifying problems, navigating to a solution, and finding the unique approach to drive success. From high tech B2B to restaurants and CPG, finding the connection between business and buyer is as much art as science, and requires a deep understanding of buyer behavior, technology, and creative problem solving.